60% of consumers never search beyond FIRST
page of
Search Engine Results.
"If your listing is not in the Golden Triangle, your odds of being seen by a searcher are dramatically reduced."
- Enquiro Search Solutions Inc. |
Searchers rarely navigate beyond the first page of listing results displayed by a search engine. In fact, as the eye study on the left shows, most searchers attention is focused on the triangle representing the first four listing results. 85 percent of search traffic will end up clicking on the first four results.
The increasing use of the internet by consumers searching for products, services and information presents a massive opportunity for business owners who are willing to invest the time to optimize their web presence. |
